The Sun

Football Swap Cards.
In 1970 the Sun began an interesting series of cards which you acquired from the newspaper to stick into albums (which they called Encyclopaedia). The first offering was a set of 134 cards covering teams from the First, Second and Third Divisions, First Division captains and star players and Second Division star players.

The fronts of the cards had the pictures while the backs (in various colours) included the instructions. You obtained tokens which appeared every day in the Sun during the 1970/71 football season and send them away to receive some swap cards.

The cards were to be mounted in the spaces left for them in the 164-page Scrapbook Encyclopaedia of Football.

Information from Nigel's Webspace

I have these 4 stickers.